2010 Toad Hollow Vineyards Eye of the Toad Sonoma County Pinot Noir

It's breast cancer awareness month so we"re all reminded to think pink. Now I don't have a lot of pink in my wardrobe and it's a color that most guys have trouble pulling off so, not surprisingly, my nod goes to showing my support in the form of wine.

So, for this week's pick, I found a Dry Rose of Pinot Noir made by Toad Hollow Vineyards called Eye of the Toad. The label was eye-catching, if not a wee bit disturbing, with an Aesop's looking amphibian sporting blood shot eyes. But what also got my attention was a $7.99 price tag and a 90 point Wine Enthusiast rating. While I'm not a big follower of ratings, sometimes it gives you a level of comfort when you are venturing below the $10 threshold.

It turned out to be an interesting wine but I don't think it will be everybody's cup of tea. The color is a pleasant pink and the nose is perfumed. It's a dry wine with some bright fruit but a disappointingly short finish. I'd like to try it again but next time I would serve it with a juicy pork chop. So let's grab a glass and make a toast for a discovery of a cure for breast cancer!