Let’s face it! The wine buying decision is not an easy one. The process can be intimidating, the terminology exclusionary and the attitudes bordering on obnoxious. The experts are pushing their ratings, the stores are pushing their inventory and some of those sommeliers are just plain pushy!

That’s where we come in. Simply rate a few wines using our intuitive software: no “winespeak” necessary. Our proprietary software will create a Taste profile that can be overlaid onto any retailer’s inventory or restaurant’s wine list. We’ll even give you a few simple tools to make wading through the process even easier. Looking for a reasonably priced bottle of red wine that goes with a coq au vin? Tell us and, in less than 30 seconds, Winepicks will return a list of recommendations to suit your individual taste, available for immediate purchase. Sounds easy? Well, it is.

But we don’t stop there. We’ll give you the following tools to enhance your experience:

My Journal – A dynamic means of tracking all the wines that you have tasted

My Cellar – Robust software for tracking the wines that you want to store

My Wish List – An easy way of keeping track of the wines you want to try

My Favorites – A user-controlled list of the wines you enjoy most

My Events – Automatic, detailed recording of wine dinners and tasting attended

My Score – An easy way of determining whether you’ll like a wine you have yet to try

So, what are you waiting for? The software is free and so is our app, which allows you to take all of this functionality with you on the road. Sign up now and start enjoying wines selected especially for you.